More SEO Best Practices for eCommerce Sites

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More SEO Best Practices for eCommerce Sites

There is a great article on Search Engine Land on SEO Best Practices for eCommerce sites.

Here are some of the key points:

  1. Don’t delete, hide or remove product pages for Out-of-Stock items. Let users know when the item will be back in stock, allow customers to place back orders for the product, and use the product pages to offer alternate items on your site.
  2. For obsolete products, use permanent 301 re-directs to point the old product page to the page of a new and more relevant product or to the product category.
  3. For seasonal products, keep the old product pages active and use a ‘Coming soon’ message. Or copy the page, update the year in the page URL and use a 301 re-direct to point the page for last year to the new page for the coming year.
  4. Identify your best-selling and most popular product pages and make sure you have good and unique content for these products. You can create unique content using user-generated content with comments from social media, reviews and testimonials.
  5. Be very careful using product descriptions from manufacturers. Make your own product pages unique by adding user-generated comments and reviews. Encourage users to tell their stories and their experiences with your products. Also be careful if you have different pages for product variations, such as different colours and sizes. These can also be seen as duplicate content.
  6. Category pages can be very powerful for SEO. Treat category pages as individual home pages, with their own content, internal links, social content and search engine friendly URLs.
  7. Plan your internal link architecture. Make sure your link anchor text is using your keywords, but don’t over-do it. For best SEO promotion for a category, link to products that are relevant to that category. Use breadcrumb navigation to reinforce links and keywords.
  8. Use content from your customers and visitors. “Good reviews boost sales conversions. Users become part of a happy community. Prospective buyers see vibrant activity which convinces them to buy more easily.”
  9. Use microdata standards as defined by Schema.org. “Schema.org review mark-up lets you get stars beside your listing in the SERPs from individual product pages, and this affects click-through rates.”
  10. Leverage Internal Site Searches by tracking and recording the words your visitors use to search within your site. Review the popular searches. Are users finding and buying what they want or are they not finding what they came to your site for? Test your search facility and fix any errors in the search and any broken links.

There are plenty more great tips in the original article, so be sure to check it out on Search Engine Land here.

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