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Wikipedia defines 'Analytics' as "the discovery and communication of meaningful patterns in data". In eCommerce, we can analyse masses of data from many different processes to find patterns that can be meaningful.

In the eCommerce Tools section of this Guide, you can find different Analytics tools; the most popular of which is Google Analytics.

You may want expert help to set up the Analytics for your site and also to assist you to plan ongoing changes to improve your eCommerce site based on these Analytics reports. This category includes Service Providers who specialise in Analytics for Aussie merchants doing eCommerce.

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Piwik Analytics

Piwik is an open source analytics program.  It's an alternative to Google Analytics, but when used in conjunction with Google Analytics can give you powerful additional information that GA wants to k
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FIRST

Marrying digital design, technology and marketing as a multidisciplinary digital agency, FIRST delivers campaigns and creative that targets, captures, engages, convinces an