The Path to Purchase

path_to_purchase

What drives a purchase in this eCommerce world? You can learn plenty from the valuable customer data collected along the customer’s path to purchase. 

In this eCommerce world, valuable data about customers can be collected at many points along the customer’s path to purchase. This infographic from customer experience specialists Baynote highlights key decision points in the pathway. You can see the original post here on the Baynote.com website.

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June 23, 2014

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