This guy increased Sales by 69% by Optimizing Conversions

Australian eCommerce Guide Trends and Tools Tips and Traps News Post

Great blog post here on eCommerce Fuel about conversion optimization.

Key Takeways

  1. He watched users on the site and saw where they stumbled and turned away.
  2. He tried to understand his customers’ hesitations – and do something about it.
  3. He conducted usability testing, and made improvements.

The results compounded to give a 69% increase in sales!

Well worth a read…

April 17, 2014

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